document: Solving the multiple competitive facilities location problem In this paper we propose five heuristic procedures for the solution of the multiple competitive facilities location problem . A franchise of several facilities is to be located in a trade area where competing facilities already exist . The objective is to maximize the market share captured by the franchise as a whole . We perform extensive computational tests and conclude that a two-step heuristic procedure combining simulated annealing and an ascent algorithm provides the best solutions
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