document: Mobile commerce : transforming the vision into reality This editorial preface investigates current developments in mobile commerce -LRB- M-commerce -RRB- and proposes an integrated architecture that supports business and consumer needs in an optimal way to successfully implement M-commerce business processes . The key line of thought is based on the heuristic observation that customers will not want to receive M-commerce offerings to their mobile telephones . As a result , a pull as opposed to a push approach becomes a necessary requirement to conduct M-commerce . In addition , M-commerce has to rely on local , regional , demographic and many other variables to be truly effective . Both observations necessitate an M-commerce architecture that allows the coherent integration of enterprise-level systems as well as the aggregation of product and service offerings from many different and partially competing parties into a collaborative M-commerce platform . The key software component within this integrated architecture is an event management engine to monitor , detect , store , process and measure information about outside events that are relevant to all participants in M-commerce
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