document: The theory of information reversal The end of the industrial age coincides with the advent of the information society as the next model of social and economic organization , which brings about significant changes in the way modern man conceives work and the social environment . The functional basis of the new model is pivoted upon the effort to formulate the theory on the violent reversal of the basic relationship between man and information , and isolate it as one of the components for the creation of the new electronic reality . The objective of the theory of reversal is to effectively contribute to the formulation of a new definition consideration in regards to the concept of the emerging information society . In order to empirically apply the theory of reversal , we examine a case study based on the example of the digital library
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