document: Responding to market trends with predictive segmentation -LSB- health care -RSB- Technology and technological advances have always been a part of healthcare , but often it 's advances in treatment machinery and materials that get the attention . However , technology gains also occur behind the scenes in operations . One of the less glamorous but powerful technological advances available today is predictive segmentation , a phrase that means `` a new way to assess and view individuals in the market based on their health status and health needs . '' Sophisticated databases , data mining , neural networks and statistical capabilities have enabled the development of predictive segmentation techniques . These predictive models for healthcare can identify who is likely to need certain services and who is likely to become ill . They are a significant departure from various geographical and attitudinal segmentation methods that healthcare strategists have used in the past to gain a better understanding of their customers
doc_bio_tags: O O B I O B I O O O O O O O O O O O O O O B O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B I O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B I O B I O O O O O O O O B I O O O O O O B O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O B O O O O O O O O O O O O O O